Love and Rockets comprised guitarist/vocalist Daniel Ash, bassist/vocalist David J, and drummer Kevin Haskins, all former members of the pioneering goth band Bauhaus. However, the group didn't sound very similar to its first incarnation. Instead, Love and Rockets emphasized the strains of psychedelia and glam rock that appeared underneath Bauhaus' gloomy drone, adding elements of pop songcraft, folk, and R&B, as well as cryptic, self-important lyrics. For most of the late '80s, the group had a devoted cult following, resulting in a surprise Top Ten hit single, "So Alive," in 1989. During the early '90s, the group's audience steadily declined, although they still retained a number of loyal fans.